Pens May Be Used As Corporate Tokens
Pens are small, fairly inexpensive but in respect to using them for gifts they do not get disposed of till they have been fully used, giving them a life of one to two months depending on usage. Because of this versatility they are a perfect gift.
Pen manufacturers would agree that the most common ink color these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising and market exposure value. Your clients can be constantly reminded of your business every day when you add your branding or unique company features to the pen.
Black ballpens are the most preferred amongst sales people and office workers but blue is next in line in popularity. Odd and interesting colors such as pink or orange can also be used, but are of little usability. They’re best for children’s wear businesses or party-hire companies. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of its appearance.
For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this, you may end up with a great physical design but has zero space for the info you want to add. This would defeat your advertising purpose completely.
Quality looking pens will be preferred by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Don’t use cheap pen interiors either. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your brand.
Good corporate gift suppliers should be able to not only purchase the pens you want in the numbers you need, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
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